Start With Occupancy
Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results.
Hi, I’m Tiffany! I am 14-year senior living sales and marketing veteran. I’ve served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers.
Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.
👉 The top 3 questions I hear most often:
- How do I market my community to more families and referral sources?
- How do I manage my time to handle everything on my plate?
- How do I grow — whether in my business or my career?
This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.
Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team
I’ve got you covered!
Occupancy growth isn’t always easy, but remember, “A smooth sea never made a skilled sailor.” (one of my fav quotes)....
Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.
🎧 Subscribe now and let’s go!
Start With Occupancy
Boost Your Move-Ins: Proven Techniques for Engaging Caregivers
Have a marketing question? Text it here!
In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss:
- The unique challenges faced by Generation X and Baby Boomer adult children.
- How to address the concerns of aging adults seeking to maintain their independence.
- The importance of including spouses in the decision-making process and treating them as partners in care.
- Practical tips for rapid engagement and preferred communication methods to ease the stress of your prospects.
Tune in to learn how to tailor your communication approach to meet the needs of diverse caregivers and improve your senior living community's occupancy rates.
For more insights, check out the blog, Turning The Tide.
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Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
