Start With Occupancy
Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results.
Hi, I’m Tiffany! I am 14-year senior living sales and marketing veteran. I’ve served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers.
Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.
👉 The top 3 questions I hear most often:
- How do I market my community to more families and referral sources?
- How do I manage my time to handle everything on my plate?
- How do I grow — whether in my business or my career?
This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.
Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team
I’ve got you covered!
Occupancy growth isn’t always easy, but remember, “A smooth sea never made a skilled sailor.” (one of my fav quotes)....
Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.
🎧 Subscribe now and let’s go!
Episodes
23 episodes
You Can’t Market Your Way Out of a Dull Community - Day 7
Your activity calendar says a lot more about your community than you think.(And no! Bingo three times a week doesn’t count as personalized.)If families visit and see empty chairs, disengaged residents, or the same calendar tha...
•
29:58
Your Move In Day Staff Can Make or Break You: Here’s How to Get It Right - Day 6
What if the reason you're not getting more referrals or better retention isn’t your marketing… but your move-in process?In this episode, I’m going all in on something that doesn’t get talked about enough. It is how your ...
•
Season 2
•
Episode 12
•
53:34
Master the Move-In Experience: Create Raving Fans And Close the Back Door - Day 5
•
Season 2
•
Episode 11
•
32:18
Speed Sells: How A Quick Call Back Can Increase Senior Living Move-Ins - Day 1
Welcome to Day 1 of the 21-Day Sales Series!Let’s talk about something real: families don’t start looking for senior living just for fun. When they call you, it’s because something urgent is happening. And your ability to respond ...
•
Season 2
•
Episode 7
•
33:18
How to Avoid Major Missteps in Senior Living Sales
Welcome Senior Living Change Champions!Today, we're getting real! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living? We're talking about ev...
•
Season 2
•
Episode 6
•
12:47
Boost Your Move-Ins: Proven Techniques for Engaging Caregivers
In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. ...
•
Season 2
•
Episode 5
•
14:49
From 0 to 118 Units Filled in 12 Months: Tonya Morales’ Social Media Strategy
In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year! Did your jaw drop too? Tonya utilized the power of social med...
•
Season 2
•
Episode 4
•
10:55
Sales: Understanding Objections Are Deeper Than Surface Level Words
To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face.We'll explore the key types of objectio...
•
Season 2
•
Episode 3
•
14:49
The Pros and Cons of Using Paid Referral Agencies
In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real! Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this...
•
Season 2
•
Episode 2
•
29:19
My 3 Business Missteps in 2023: Lessons Learned
Finally, the official relaunch of the Start With Occupancy podcast. Happy New Year!!! What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals...
•
Season 2
•
Episode 1
•
31:03
How To Connect And Build Trust With Families - Part 3
#8 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community?How do I get families to decide my community is the right one for them?Today, we are...
•
Episode 8
•
18:46
How To Connect And Build Trust With Families - Parts 1 & 2
#7 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community?How do I get families to decide my community is the right one for them?Today, we are...
•
Episode 7
•
27:53
How to Market Your Assisted Living with Social Media - Cameron J. Barker
Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home? Are you reluctant to step out into the new "video wor...
•
Episode 6
•
59:25
Overcoming The I'm Stuck on I Suck Narrative In Your Head
Feeling a little STUCK lately? Does the current COVID environment have you doubting your skills?Are you questioning if this is REALLY for you?Maybe, you have even said, "I SUCK!"If this is you, please do no...
•
Episode 5
•
37:10
5 Exciting Socially Distant Events to Promote Your Community
Have you been struggling to come up with new event ideas?Sales may be your superpower, business development may be your magic gift, but when it comes to planning and executing a phenomenal event...you're like a deer in headlights. <...
•
Episode 4
•
23:41
How Hosting a Facebook Group Can Increase Move Ins and Referrals
Have you been asking yourself these questions in the last few months? "How do I reach more families?" or "How can I connect with families and prospects in a meaningful way while social distancing?" or "With COVID, how do I market my community?"...
•
Episode 3
•
25:18
Leveraging Facebook Groups - The Secret Strategy to Increase Sales
If you have been struggling to discover new methods to increase leads that will convert to move-ins, maybe it is closer than you think. Your phone!Facebook Groups is a rarely used tactic among senior living sales professionals to find, ...
•
Episode 2
•
32:22
How To Use LinkedIn For Business Development
Help, I can not leave my community but need to do business development! This has been the cry of many Senior Living Sales Managers BEFORE the Corona Virus. Now, it is magnified! This episode was created in the last wee...
•
Episode 1
•
30:27
Trailer: Purpose and Mission of Champions of Change Corner Podcast
Join Tiffany as she shares the vision of the podcast and Champions of Change Corner which ultimately also reveals her heart. "If your mission is to serve the aging, then my mission is to serve you."The podcast is a production of T...
•
5:06