Start With Occupancy
Whether you are a Sales Director in a large community, a new residential assisted living owner, or an entrepreneur serving the aging adult care market, this podcast will be your marketing and sales go-to resource!
Hi, I am Tiffany...a twelve-year senior living sales and marketing veteran who worked as a multi-state Regional Director of Sales & Marketing overseeing the success of corporate and investor portfolio of communities.
I have coached and trained sales teams to turn occupancy-challenged communities to become consistent 100% occupancy high achievers.
Why is this important? Full communities mean more seniors are helped and more families are served. The bottom line...in our business, more occupancy = more opportunity to help others. The top 3 questions most often asked are:
- How do I market my community to more families and referrers?
- How do I manage my time to do ALL that is required of me?
- How do I grow my business or in my career?
This is where Start With Occupancy will become your go-to resource for ideas, tactics, and proven strategies to help you and your team.
Because...EVERYTHING starts with the occupancy in mind.
- Need referral-generating event ideas? No problem.
- Need to know how to do that dreaded video with impact? I got you.
- Wonder how to effectively market to professionals? Yep, that too.
- Want to learn how to build a prospect-centered team to help with sales?
I have your back!
I will answer ALL of these questions and then some!
Get ready to receive helpful sales tips, proven business development strategies, the latest social media hacks, and transformative motivational stories that will help you impact the lives of the aging, their families, and your team. Increasing occupancy can be challenging. But, "a smooth sea never made a skilled sailor.”
So, join me as you hone your skills to Inspire Change, Impact Lives, and Improve Outcomes. Are you ready? Let’s Go!
Start With Occupancy
Cracking The Code Bonus Episode
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So I also wanted to talk about the detailed steps, like the process I neglected to do that earlier. So I thought I would go over it with you. But you want to make sure that you find out what is important for them in regards to their loved ones. Um, so. The way that you do this, if I didn't go through it before. The way to do this is step one. You want to ask broad open-ended questions. That seems so logical, but if you ask questions, that is a yes or a no, that's all you're going to get and shuts down the conversation. You want to ask broad questions, um, that allows the family to talk in detail. The more you get them talking. The better it is for you. Number two is you want to use what I talk about is layered questioning. So you want to do the roots, the foundation, the tree, and then the branches. So when somebody says. What does your mom daily routine look like what does her normal day look like? And they say, well, she wakes up and she just have breakfast. She watched a little TV. Lunch and then pretty much, she does a puzzle. And, um, she may talk to some of her friends and then go to bed. And if that's what they're telling you, that's great. You could just have that. But. That would never be enough for me. Okay. Mom gets up. Well, I'm asking. Okay. So what around, what time does she like to get up in the morning? Oh, okay. I'm seven. Okay. And then you said she has breakfast. So what does she like to eat for breakfast? Is she a big breakfast eater? She's small breakfast, breakfast eater. And so then they're going deeper. And then I heard you mentioned she likes the television. So what shows that she likes to watch? Because now I can get a better feel. Is she a game show type of person? She is soap opera person. What are her favorite shows that is when I talk about going deeper layering the questions, um, for follow-up. Then number three is to ask what we call situational questions What does your mom currently enjoy doing? Um, day in and day out, One question I used to ask is what does your mom enjoy doing? But because of the situation she's in, she's no longer able to enjoy it or able to do it. So now looking for opportunities, these are opportunities that I can fill in a hole in this person's life. In some form or fashion. So my mom used to love cooking, or my mom used to love baking. She can't do it anymore. Oh, okay. So I'm not solving their problem at this point, and I'm not jumping to saying how I can help at this point. But what I am doing is writing down and notating what they're saying. So then at the end, when I'm wrapping it up, I can talk about, well, we have a baking club or we do this, or, whatever it is. or whatever I can create, it's your own community. So you can create things based off of what the people who live there like to do or like to see. And so that is why we asked that question. And then you want to confirm that you're, understanding what they're saying by repeating it back to them to make sure that you heard it correctly. And so these are the ways to ask questions, get feedback from them, and then to confirm that what you are getting is what and hearing is what they're saying. And so that may look like this So what I understand you to say is, or if I'm, if I heard you correct this. I just want to make sure I understand those are all phrases that I use. Um, when talking to a family, And that is to make sure that I have a great understanding of what they're telling me. You want to do that, not like weird out, like. You know, but, but just on those major point questions, their daily routine, or what their needs are or even when it comes to the financials. Different points in the conversation you want to kind of make sure that you have a good understanding So that you can help them come to a conclusion. For me, it looks like. In my mind, I'm thinking of solutions, but you don't jump to the solutions when you're in that question mode. That happens at the end of the conversation or towards the end of the conversation. And that's where you're wrapping everything up that they said in a bow and you're pointing out the things they said in the conversation so that you can show them how your community can be a solution for their loved one. And for them. Wanted to throw that in there. If you liked what you heard today, don't hesitate to share this episode with others because my goal is to have 30,000 families helped through people like you. And so that is the goal. That is what I'm I'm focused on is how do I help as many families and aging, adults as possible. And the way I do that is through you. Those who are on the frontline, really making the impact. So. Let's go inspire change, impact lives and improve outcomes. Thank you.