Start With Occupancy
Whether you’re a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results.
Hi, I’m Tiffany! I am 14-year senior living sales and marketing veteran. I’ve served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers.
Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes.
👉 The top 3 questions I hear most often:
- How do I market my community to more families and referral sources?
- How do I manage my time to handle everything on my plate?
- How do I grow — whether in my business or my career?
This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.
Whether you need:
✔️ Referral-generating event ideas
✔️ Tips to film impactful videos for families
✔️ Strategies to market effectively to professionals
✔️ Insights to build a prospect-centered sales team
I’ve got you covered!
Occupancy growth isn’t always easy, but remember, “A smooth sea never made a skilled sailor.” (one of my fav quotes)....
Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes.
🎧 Subscribe now and let’s go!
Start With Occupancy
Your Move In Day Staff Can Make or Break You: Here’s How to Get It Right - Day 6
Have a marketing question? Text it here!
What if the reason you're not getting more referrals or better retention isn’t your marketing… but your move-in process?
In this episode, I’m going all in on something that doesn’t get talked about enough. It is how your staff sets the tone for every new resident’s experience and why the first 24 hours can either reinforce trust or break it completely.
If you've ever:
- Felt like your caregivers “just don’t get it”
- Lost a move-in after everything looked perfect on paper
- Struggled to create consistent culture across your team
- Wondered how to make new residents feel at home without a big budget...
…this episode is for you.
I'm sharing the exact method I used to train teams, build trust myself, and turn move-ins into a true moment of connection. I am giving all the goodies to you...with practical tips, real stories, and the one powerful mindset shift you may be missing.
Because when your staff becomes the heartbeat of your community, retention isn’t a struggle, it’s a natural outcome.
What You’ll Learn:
- The “4 Ps” to create unforgettable first impressions (even in small homes)
- How to avoid the service failures that cost you more than you realize
- What your team really needs to hear before move-in day
- How towel animals, cheesecake, and training can help you to build a 98% occupied community too...wink...wink
🎁 Bonus Resource Coming Soon:
Stay tuned!
🚨 Enrollment for the Momentum Marketing Bootcamp closes June 1!
Let’s turn your passion into full occupancy—together.
If this episode resonates, leave a review and share with another owner who needs it. Your support helps this message reach more people in our industry—and I’m so grateful you’re part of it.
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
